The brand refresh for Always Ready Rocketry began when owner Dave Ebersole reached out after seeing my Craigslist posting in Seattle. Dave was looking to modernize his company’s online presence by updating an aging HTML website and revitalizing the ARR logo while still preserving the recognizable spirit of the brand that customers already knew.
As Art Director and Graphic Designer on the project, I redesigned the original logo by maintaining its core identity while refining the typography and structure to create a stronger and more contemporary visual brand. The updated identity was then extended across the company’s digital presence, ensuring that the refreshed design carried through every aspect of the customer experience.
Working in collaboration with Digital Fusion Studios, we developed a fully responsive WordPress website that included a robust WooCommerce shop to integrate seamlessly with Dave’s physical store operations. The site incorporated new advertising blocks and structured content areas to highlight products and promotions, giving Always Ready Rocketry a polished and professional online platform. Since launching the updated brand and website, Dave has received enthusiastic feedback from customers who appreciate the streamlined experience and improved look of the company’s online presence.
