Transforming the digital presence of Candace Cruikshank required a complete rebuild from the ground up, moving away from an outdated and problematic Wix platform to a fully customized WordPress experience. The goal was to create a refined, cinematic portfolio that properly reflected her extensive work across film and television. I evolved her existing script logo while introducing a complementary structured type treatment, giving her brand both elegance and versatility across digital and downloadable formats.
The design direction focused on a rich, dramatic black aesthetic, allowing her costume work to take center stage with a strong, photography-driven presentation. I carefully curated and organized imagery, sourced additional production stills, and integrated video content to showcase the depth of her contributions across multiple productions. Her portfolio was structured to highlight not only the visual beauty of her work but also her range, from contemporary styling to period-driven wardrobe, emphasizing her attention to detail, character development, and storytelling through costume.
The final website presents her as a highly skilled and versatile designer with a polished, industry-level presence. Through clean navigation, strong visual hierarchy, and thoughtfully presented credits, the platform reinforces her professionalism while making it easy for producers and collaborators to explore her body of work. The result is a compelling digital portfolio that aligns perfectly with her creative identity and supports her continued growth within the film and television industry.
