The branding and marketing campaign for Elite Communicators Group was developed to support the launch of a professional forum designed for senior communicators to connect, collaborate, and share ideas. Founded by Christie Smith in 2014, the organization needed a clear and professional identity that would reflect credibility, leadership, and strong communication values while attracting experienced professionals to participate in the network.
Serving as Art Director and Graphic Designer on the project, I created a clean and modern corporate brand that became the foundation for the organization’s visual presence. The branding extended across a full range of materials including letterhead, business cards, membership cards, pen and button designs, a Facebook header, and a distinctive crest that helped give the organization a sense of prestige and identity. Each element was designed to maintain consistency while presenting a polished and approachable look for members and partners.
To support the organization’s outreach and growth, I also collaborated with Digital Fusion Studios to develop a responsive WordPress website that showcased the group’s mission and events. The site incorporated key features that made it easy for members to connect and learn about upcoming opportunities, completing a cohesive brand system that helped establish the Elite Communicators Group as a professional communications community.
