PRODUCTION DESIGN and ART DIRECTION and GRAPHIC DESIGN
The promotional campaign for Harding Tactical was developed to introduce a bold new identity for a company focused on advancing the standards of personal protective equipment. The goal was to create a visual brand that communicated strength, reliability, and innovation while clearly positioning the company’s products within a competitive marketplace. I led the Production Design, Art Direction, and Graphic Design for the campaign, shaping the visual language that defined Harding Tactical’s refreshed presence.
The new brand identity extended across a wide range of marketing materials, including a customized website with interactive elements, trade show booth graphics, a concise business plan presentation, a polished PowerPoint deck, a bold new brochure, a trading coin, the TS5 manual, and a distinctive business card design. Each component was carefully developed to maintain a cohesive and powerful brand image that reinforced Harding Tactical’s commitment to quality and performance.
To support the launch of the company’s new product line, we also produced promotional videos that showcased the brand and its equipment in action. These videos became a central part of the company’s marketing strategy and were featured prominently on their website and promotional channels. Since the campaign’s release, Harding Tactical has experienced significant growth, expanding both locally and into international markets under the leadership of owner Paul Mann.
