The marketing campaign for Rohtek was designed to showcase a product built around a simple but meaningful idea: every coin earned deserves a place of honor in a new line of duty. The video highlighted Rohtek’s innovative coin display holder, presenting it not just as a product but as a way for collectors to proudly showcase the stories and achievements behind their challenge coins. I was brought in by the company from Woodinville, Washington to Production Design and Art Direct the campaign, shaping the overall visual style and presentation of the piece.
Working closely with videographer Lawrence Kishor, I coordinated the full production, including design, staging, and organization to ensure the product was presented with clarity and impact. The final video helped introduce the Rohtek display system to collectors and enthusiasts, emphasizing both craftsmanship and pride of ownership. Since its release, the display holder has been widely embraced by coin collectors who have made it an essential part of their collections. The project was produced in collaboration with Rohtek’s owner and producer Oscar Rojas.
