The brand development for Vivid Cosmetics focused on creating a sleek and memorable identity for a new line of makeup products entering the beauty industry. Working alongside Sikzic Developments, I helped shape a modern brand that would stand out on shelves while maintaining a sense of elegance and symbolism that reflected the spirit of the company.
The design concept was inspired by the company’s distinctive triangular cosmetic case, which naturally led us toward a symbolic design language based on the Celtic elements of air, water, earth, and fire. These icons became a central theme within the brand and supported the company’s motto, Unearth your true elements. I developed the logo and visual identity so these elemental symbols could be carried throughout the packaging, marketing materials, and the overall presentation of the product line.
The brand system was then extended into the company’s online presence, where Sikzic Developments created a fully functional website featuring integrated e commerce capabilities and a user login interface for customers. The elemental icons were woven throughout the site to visually represent the different cosmetic product lines. With its cohesive identity and polished presentation, Vivid Cosmetics launched into the marketplace with a strong and distinctive brand foundation, and the collaboration set the stage for future creative work with the company.
