Working closely with Riley Gee, I was brought on to reimagine and rebuild the digital presence for XtraKlear, transforming an outdated inherited website into a modern, high-performing WordPress platform. The process began with refining their existing logo and strengthening their visual identity, followed by directing a comprehensive photoshoot that captured the precision and professionalism behind their services. Every visual and design element was intentionally aligned to highlight their core offerings, including soft wash roof cleaning, gutter maintenance, pressure washing, and full exterior care for both residential and commercial properties.
Beyond the website, I developed a cohesive marketing system focused on lead generation and conversion. This included a targeted Google Ads campaign supported by optimized landing pages with clear calls to action and streamlined contact forms. To reinforce local visibility, I designed a full suite of branded materials including business cards, door hangers, and lawn signage, each strategically crafted to extend reach within serviced neighbourhoods and generate consistent inbound leads.
A key highlight of the campaign was the vehicle graphics, designed as mobile advertising assets that command attention and reinforce brand recognition in real time. The overall result is a unified and highly effective marketing presence that positions XtraKlear as a trusted, professional service provider, while clearly communicating their commitment to quality, reliability, and long-term customer care.
