Developing a new marketing presence for Bernadette Meyers focused on transforming her existing online platform into a more effective tool for promoting and selling her writing. Her previous website had not been generating meaningful results, so the goal was to establish a clear strategy that would support the launch and promotion of both her paperback and new eBook editions while presenting her work in a more compelling way.
As Art Director and Graphic Designer on the project, I created a refined brand identity that reflected the thoughtful and sincere tone of Bernadette’s writing. The logo and visual style were designed to be simple yet sophisticated, supported by a strong and consistent color palette that helped reinforce her message and create a recognizable presence for readers discovering her work online.
Working in collaboration with TPN Solutions, we built a customized website that allowed Bernadette to effectively showcase her books while providing a streamlined way for visitors to purchase them. The new platform gave her the tools needed to promote her publications, connect with readers, and establish a stronger digital foundation for her writing career.
